THE INFLUENCE OF ENTREPRENEURIAL KNOWLEDGE, ATTITUDE TOWARDS ENTREPRENEURSHIP AND ENTREPRENEURIAL INTENTION ON THE MODERATING ROLE OF PERCEIVED CAPACITY

Authors

  • S. Usman Department of Business Administration, Ahmadu Bello University, Zaria Kaduna State
  • Z. Dabo Department of Business Administration, Kaduna State University
  • H. Yusuf Department of Business Administration, Kaduna State University
  • M. Abdu Department of Business Administration, Kaduna State University
  • M. Yazeed Department of Business Administration, Kaduna State University

Keywords:

Attitude towards Entrepreneurship, Entrepreneurial Intention, Entrepreneurial Knowledge, Perceived

Abstract

This study explored how entrepreneurial knowledge and attitudes toward entrepreneurship
influence students’ intentions to become entrepreneurs, with a special focus on the role of
perceived capacity as a moderating factor. Using a survey research approach, data was gathered
through self-administered questionnaires, which were randomly distributed among 398 final-year
students from the Faculty of Management Sciences at Ahmadu Bello University, Zaria. The
analysis was carried out using Partial Least Squares Structural Equation Modelling (PLS-SEM)
version 3. Findings revealed that entrepreneurial knowledge has a strong and positive impact on
students’ entrepreneurial intentions. However, attitudes toward entrepreneurship did not show a
significant effect. Interestingly, perceived capacity played a key role in shaping how both
knowledge and attitudes influence entrepreneurial intentions. The study adds to existing theory by
reinforcing the relevance of the Theory of Planned Behavior in explaining the factors that drive
entrepreneurial intentions.

Published

2025-06-26

Issue

Vol. 3 No. 2 (2025)

Section

Articles