EFFECT OF CULTURAL FACTORS ON ENTREPRENEURSHIP DEVELOPMENT OF WOMEN OWNED BUSINESSES IN FEDERAL CAPITAL TERRITORY, NIGERIA

Authors

  • A. N. Nwoko Department of Entrepreneurship Studies, Faculty of Administration, Nasarawa State University Keffi.
  • C. Agbo Department of Entrepreneurship Studies, Faculty of Administration, Nasarawa State University Keffi.
  • J. E. Adoh JPTS Institute of Science, Management and Technology, Jos, Plateau State

Keywords:

Cultural Factors, Cultural Values, Language, Customs, Religious Beliefs and Entrepreneurship Development

Abstract

Cultural factors reflect the broader societal attitudes and norms that influence the development and
success of women entrepreneurs. These factors play a pivotal role in shaping societal perceptions
of women’s roles, ultimately influencing their access to entrepreneurship opportunities. This study
assessed the effect of cultural factors on entrepreneurship development of women owned businesses
in Federal Capital Territory (FCT), Nigeria. Specifically, to examine the effect of cultural values,
language, customs, and religious beliefs on entrepreneurship development of women owned
businesses in FCT, Nigeria. The study adopts a survey research design, and the target population
of the study comprised all women entrepreneurs operating their businesses enterprises within the
federal Capital Territory. Cochran’s (1963) formula was used to obtain a sample size of 358 that
was increase by 30% to cover emergent issues of unused questionnaire making a sample of 465.
Purposive and random sampling techniques were employed to select women entrepreneurs within
the study area, a primary source of data was considered, and a structured questionnaire was used
as an instrument for data collection. Out of the 465 copies of the questionnaire administered, 389
copies were properly filled, retrieved, coded, and used for analysis. The study employed a partial
least square structural equation modelling (PLS-SEM) to examine the effect of each independent
variable on the dependent variable. The study revealed that cultural values, language, customs, and
religious beliefs have a significant effect on entrepreneurship development of women owned
businesses in FCT, Nigeria. Thus, the study concluded that cultural values, customs, language, and
religious beliefs are major determinants for the entrepreneurship development of women owned
businesses in FCT, Nigeria. It was recommended that stakeholders should prioritize the
preservation and promotion of cultural, tailored support programs to accommodate and respect
local customs, addresses language barriers faced by women entrepreneurs and promote religious
inclusivity targeted at women in FCT, Nigeria.

Published

2025-06-20

Issue

Vol. 3 No. 1 (2025)

Section

Articles