EFFECT OF ATTITUDE TOWARD ENTREPRENEURSHIP ON ENTREPRENEURIAL INTENTION: THE MODERATING ROLE OF NEED FOR ACHIEVEMENT

Authors

  • H. Sani Department of Business Administration, Faculty of Management Science Kaduna State University
  • H. A. Afang Department of Business Administration, Faculty of Management Science Kaduna State University
  • I. A. Yushau Department of Business Administration, Faculty of Management Science Kaduna State University
  • R. M. Ahmad Department of Business Administration, Faculty of Management Science Kaduna State University

Keywords:

Attitude toward Entrepreneurship, Need for Achievement, Entrepreneurial Intention

Abstract

The paper examines moderating role of need for achievement on the relationship between
attitude towards entrepreneurship and entrepreneurial intention. A cross-sectional survey
design was employed in the study. Primary data were collected through self-administered
questionnaire from the sample of 515 400L student of Ahmadu Bello University, Zaria simple
random sampling technique. The data collected were analysed using Statistical Package for
Social Sciences (SPSS) version 23 and Partial Least Squares Structural Equation Modelling
(PLS-SEM) version 3.0. The finding with respect to direct relationship revealed that attitude
toward entrepreneurship has positive and significantly related to entrepreneurial intention,
on the moderation relationship, the findings revealed that need for achievement has positive
and significant moderating effect between attitude toward entrepreneurship and
entrepreneurial intention. The study recommends the need for understanding the different
attitude and their impact on entrepreneurial intention, and fostering high need for
achievement among students in order to boost their entrepreneurial intention.

Published

2024-12-20

Issue

Vol. 2 No. 2 (2024)

Section

Articles