IMPACT OF ENTREPRENEURIAL PASSION AND PERCEIVED BEHAVIORAL CONTROL ON ENTREPRENEURIAL INTENTION AMONG UNIVERSITY STUDENTS

Abstract

The study explores the impact of entrepreneurial passion and perceived behavioral control
on entrepreneurial intention among university students. The target population for this
research are 300 level students from Ahmadu Bello University, with a total 431 students
across the Faculty of Management Science from department of Business Administration,
Banking and Finance, Accounting, Marketing, Insurance and Actuarial Science. The study
employed a simple random sampling technique as the chosen method for selecting the
sample. Data analysis and hypothesis testing were conducted using partial Least Square
structural equation model. The findings highlight the complex process of forming
entrepreneurial intentions, where internal factors such as passion and external influences
like perceived behavioural control work together to shape individuals' entrepreneurial
aspirations. These insights offer valuable implications for policymakers, educators, and
aspiring entrepreneurs aiming to create a supportive environment for entrepreneurship.