EFFECT OF BUSINESS CHARACTERISTICS ON SUSTAINABLE LIVELIHOOD OF MICRO, SMALL AND MEDIUM SCALE ENTERPRISES OWNERS IN TARABA STATE

Abstract

Decreasing standard of living of the rural settlers and high level of unemployment in the
country has been the major concern of this study. This study examined the effect of business
size and business location on sustainable livelihood of MSMES owners in rural areas. Cross
sectional research design was utilized to administer questionnaire to the respondents of this
study using five likert scale, the population of this study is 280 and usable questionnaire were
176, statistical package for social sciences version 23 (SPSS) was used to analyzed the data
collected in this study. The result of the analysis has proven that business size has not
significant effect on sustainable livelihood of the MSMEs owner managers, whereas, business
location was discovered to have a positive and significant effect on sustainable livelihood.
thus it was recommended that MSMEs owners managers should give considerable attention
to their business most especially to their business location and business size as it may have
great effect on sustainable livelihood of the people, and also further study may include other
variables to their model and also the sample size of their study may be increase for more
generalization of the result of their studies.