INFORMATION SOURCES AND CHANNELS OF COMMUNICATION IN ENTREPRENEURSHIP DEVELOPMENT: A STUDY OF POULTRY FARMERS IN PALLADAN COMMUNITY IN SABON-GARI LOCAL GOVERNMENT AREA OF KADUNA STATE, NIGERIA

Abstract

This study investigated the information sources and communication channels of
entrepreneurship information among poultry farmers in Palladan Community in
Sabon –Gari Local Government Area of Kaduna State. The research was guided
by the objectives on levels of education of poultry farmers, types of information
sources and channels used by poultry farmers. Research method adopted was
quantitative with survey research design approach. Quantitative method was used
because it was more concern with systematic empirical investigation that provides
accurate results. The population of the study consists of two hundred and fifteen
(215) poultry farmers, which was obtained through the use of Snowballing
sampling. Snowballing technic was used as the universe of the population is not
known, but rather by means of referral by the potentials participants to other
participants as there in the same community of poultry farmers. Questionnaire
was used for data collection; the data collected were quantified and analyzed
using frequency counts, percentages and discussion. Some of the findings from the
analysis revealed that the highest educational qualification with the poultry
farmers was master degree and PhD. Information sources for the farmers
included; veterinary officers and research institutes and their communication
channels used in accessing information by the poultry farmers include; reports
and bulletins, telephones, posters/leaflets, etc. It concluded that poultry farmers in
Palladan Community are having different level of educational background, with
different information sources and channels through which they are access
information on different aspects of their businesses. Some of the recommendations
proffered included; that the need for corporation among the poultry farmers to
register with Poultry Farmers Association of Nigeria for easy facilitation of their
activities. The poultry farmers in Palladan community were urged to be recording
and documenting series of their activities as means of knowledge creation.