THE MODERATING EFFECT OF ENTREPRENEURIAL RESILIENCE ON THE RELATIONSHIP BETWEEN TECHNOLOGICAL FACTOR AND MSMES PERFORMANCE IN KADUNA STATE

Abstract

Micro, Small, and Medium Enterprises (MSMEs) hold pivotal roles in global
economies, driving economic growth by fostering efficiency, productivity, and
competitiveness. MSMEs facilitate global economic development by fostering
creativity, technology advancement, innovation, job creation, and income
generation, contributing to industrial expansion. Their significance extends to
promoting economic growth and development in multiple countries Cross
sectional research design, was adopted using a quantitative research method
which implies one time gathering of information from study participants. This was
accomplished by collecting data using a standardized questionnaire. 208 MSMEs
were randomly selected in Kaduna State. The study used census method in
selecting the population since the population is not large thus, using the entire
population. SMARTPLS4 (SEM), a statistical analysis package, was used to
analyse the study's data. Results show that technological factor affects MSMEs
performance positively and (β = 0.299), this signifies that technology affects the
performance of MSMEs. Entrepreneurial resilience has moderated technological
factor on MSMEs performance positively (β = 0.464 as against the direct effect of
β = 0.299), this show that with resilience attitude the effect of technological factor
on MSMEs performance is significantly increased. This study suggests for future
studies to look at other complimentary variables (e.g., entrepreneurial
orientation) as an interacting effect on the relationship between technological
factor and MSMEs.