SPORTS SPONSORSHIP AND PARTICIPATION OF SPORTS ADMINISTRATORS IN SPORTING ACTIVITIES IN CROSS RIVER STATE, NIGERIA

Abstract

This study determined the relationship between sports promotion and participation of sports administrators in sporting
activities in Cross River State, Nigeria. For the purpose of the study, one hypothesis was formulated to guide the research.
The survey research design was adopted for the work. The population for the study was 246 sports administrators in public
secondary schools in Cross River State and was all involved in the study because of the manageable size. A 30-item
structured questionnaire tagged “Sport Promotion and Participation Questionnaire (SPPQ)” was the instrument for data
collection in this research. The instrument was validated by three experts in Measurement and Evaluation in the Department
of Educational Foundations, Faculty of Education, University of Calabar. The reliability of the instrument was established
using Cronbach alpha reliability method. The questionnaire was administered on 246 sports administrators with the help of
three research assistants. A total of 246 copies of the questionnaire were administered, retrieved and analyzed using Pearson
Product Moment Correlation Coefficient from SPSS version 20. It was found that significant relationships exist between
sponsorship and participation of sports administrators in sporting activities in Cross River State, Nigeria. The study therefore
recommends among others that there should be continued sustenance of companies’ sponsorships programmes on sporting
programmes like football, volleyball, table tennis and advertisement of sporting programmes on radio, television or
newspapers enhance participation of sports administrators in selected sports of interest.