RELATIONSHIP BETWEEN SPORTS ADVERTISMENT AND PARTICIPATION OF SPORT ADMINISTRATORS IN SPORTING ACTIVITIES AMONG SECONDARY SCHOOLS IN CROSS RIVER STATE, NIGERIA.

Authors

  • U. A. Boniface Department of Human Kinetics and Health Education UNICAL
  • M. Apie Department of Human Kinetics and Health Education UNICAL
  • E. O. Emmanuel Air Force Institute of Technology, Kaduna

Keywords:

Sports, Administrators, Advertisement, Participation and Sponsorship

Abstract

This study determined the relationship between sports advertisement and participation of sport administrators in
sporting activities among secondary schools in Cross River State, Nigeria. For the purpose of the study, survey
research design was used. The population for the study was 246 sport administrators in public secondary schools
in Cross River State and was all involved in the study because of the manageable size. A 30-item structured
questionnaire tagged “Sport Advertisement and Participation Questionnaire (SAPQ)” was the instrument for
data collection in this research. The instrument was validated by three experts in Measurement and Evaluation in
the Department of Educational Foundations, Faculty of Education, and University of Calabar. The reliability of
the instrument was established using Cronbach alpha reliability method. The questionnaire was administered on
246 sport administrators with the help of three research assistants. A total of 246 copies of the questionnaire
were administered, retrieved and analyzed using Pearson Product Moment Correlation Coefficient from SPSS
version 20. The results revealed and concluded that significant relationships exist between advertisement and
participation of sport administrators in sporting activities among secondary schools in Cross River State,
Nigeria. The study therefore recommends among others that there should be continued sporting programmes
like football, volleyball, table tennis and advertisement of sporting programmes on the radio, television or
newspapers to enhance participation of sports administrators in selected sports of interest.

Published

2023-03-12

Issue

Section

Articles